Strategic partners play a central role in the success of the Sheikh Zayed Festival, contributing through their dedicated pavilions and specialized programs to a wide range of national, cultural, educational and entertainment activities that enrich the visitor experience across all areas of the site. Their contributions include awareness initiatives, family focused programs, interactive workshops, live shows and community driven activities that promote values of national identity, sustainability and social responsibility. Partners also help convey the festival’s messages through the media and digital campaigns they implement, as well as through direct engagement with visitors at their pavilions and event platforms, reinforcing the festival’s position as a national hub that brings together learning and leisure while supporting the UAE’s vision of strengthening social cohesion and openness to diverse cultures.